The Latest News From Old World Industries

Mar 07, 2017

Old World Industries and Joe Gibbs Racing Announce Multi-Year Partnership

PEAK® and BlueDEF® brands, Official Partners of NASCAR®, to sponsor drivers Matt Kenseth and Daniel Suárez



Northbrook, Ill. (March 7, 2017) – Old World Industries (OWI) and Joe Gibbs Racing today announced a multi-year deal for the automotive aftermarket company and Official Partner of NASCAR to sponsor drivers Matt Kenseth and Daniel Suárez in various NASCAR national series races.


Old World Industries’ key brands, including PEAK® and BlueDEF®, will serve as primary sponsor of Kenseth’s No. 20 Monster Energy NASCAR Cup Series Toyota Camry at the March 12th race at Las Vegas Motor Speedway, followed by the March 26th race at Auto Club Speedway in Fontana.  It will also be featured as a season-long associate sponsor of his No. 20 Monster Energy NASCAR Cup Series Toyota Camry.  In addition, the company will serve as primary sponsor on Suárez’s No. 18 NASCAR XFINITY Series Toyota Camry in Talladega and as an associate in the remainder of his XFINITY Series races..


“We’re excited to announce PEAK’s partnership with us and both Matt (Kenseth) and Daniel (Suárez),” said Joe Gibbs, owner of Joe Gibbs Racing. “They have been a tremendous supporter of our sport for a long time and I think their entitlement sponsorship of the NASCAR PEAK Mexico Series™ is another great example of that. It’s a real thrill to have them with us and on the 20 car with Matt starting this weekend in Vegas. Hopefully we can get them a trip or two to victory lane.”


“As a company, we’re thrilled to welcome Matt, Daniel and the Joe Gibbs Racing team to the Old World Industries motorsports family,” said Bryan Emrich, Chief Marketing Officer at Old World Industries. “These are guys that aren’t afraid to get their hands dirty, and have both a great record on the track and a personal passion for all things automotive. We look forward to being a part of their continued success in 2017 and beyond.”  


This partnership comes on the heels of Old World Industries’ multi-year agreement to become an Official Partner of NASCAR, along with PEAK® becoming the new entitlement sponsor of the NASCAR PEAK Mexico Series. The NASCAR PEAK Mexico Series has helped develop some of NASCAR’s best young drivers, including Suárez, who is the first Mexican-born driver to capture Sunoco Rookie of the Year honors; win a NASCAR national series race; lead a national series in points; and the first foreign-born driver to win a NASCAR national title when he captured the 2016 NASCAR Xfinity Series title last season.


Old World Industries and its PEAK® and BlueDEF® brands have a storied history in motorsports, with over three decades of involvement spanning NASCAR, NHRA, Late Dirt Model Racing and Lemons. PEAK is also the entitlement sponsor of NASCAR’s sanctioned online series, NASCAR PEAK Antifreeze Series presented by …CONTINUE READING

Apr 07, 2016

Old World Industries, LLC Expands Diesel Exhaust Fluid Portfolio with Acquisition of Victory Blue

Old World Industries Becomes Largest DEF Marketer in North America


NORTHBROOK, IL - Old World Industries, LLC announced today that it has completed the acquisition of Victory Blue, a Dallas based diesel exhaust fluid (DEF) company. The asset purchase included seven production facilities throughout the U.S.


Kal Mahmood, President & CEO at Old World Industries stated that this acquisition would bring about improved distribution efficiencies as well as allow the company to be better poised to service the growing demand for DEF through all sales channels.


Due to environmental regulations that began in 2010, the use of DEF is required in most diesel vehicles and off-road equipment. Over the next 10 to 15 years, as older diesel vehicles are rotated out of the market and replaced with more advanced engine platforms, annual DEF consumption is expected to exceed two billion gallons, as reported by Integer Research.


Charles Culverhouse, Vice President of Global DEF Business at Old World Industries stated that the acquisition was a strategic initiative that would significantly accelerate the company’s growth plans within the North American marketplace.


“Combining these assets with our existing infrastructure solidifies Old World’s position as the largest DEF marketer in North America,” Culverhouse said.


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Aug 03, 2015


NORTHBROOK, Ill., – July 31, 2015 – Old World Industries, LLC – the makers of PEAK® Antifreeze Coolant and Motor Oil, BlueDEF® Diesel Exhaust Fluid, Final Charge® Heavy-Duty Coolant, and Herculiner® Bed Liner products – today announced the acquisition of the automotive lighting business of EiKO Global LLC, a North American based manufacturer and distributor of first-class lighting products. Effective immediately, the transaction will bring an expanded portfolio of high-quality automotive and heavy-duty lighting products to Old World Industries customers in more than 50 countries around the world.